Sinem covers UK and Canada placements from the Istanbul team. Her caseload skews toward Türkiye-based families relocating into Toronto, Vancouver, or London for work, and toward families exploring the Canadian boarding circuit (Upper Canada College, Branksome Hall, Ridley, Lakefield).
She also leads BestPeopleDo's bilingual-family caseload — students whose home language is not English and who are entering English-medium boarding for the first time. The advisory question shifts in those families: it's not just school fit, it's English-acquisition timeline, ESL support quality, and how each prospective school handles non-native English speakers in the first 6-12 months.
Her post-placement work focuses on the first 90 days — the period that determines whether a placement settles or struggles. The relationship she maintains with placed families across that window is one of the operational reasons BestPeopleDo's placements stick.
